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business-level strategy

business-level strategy

Q Please respond to the following: Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response. Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response.

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The business-level strategy of Starbucks involves the maintenance of great quality. Although Starbucks provides products for premium pricing, but the quality of every products is always maintained and this is the core strategy for Starbucks. In this tremendous competitive business era, it is next to impossible to cope up with the competition in the induste6y without involving suitable business strategy. Starbucks is no exception.